Weldon, Williams & Lick, Inc

The biggest names in sports and entertainment trust Weldon, Williams and Lick (WW & L) to drive revenue and fan engagement through innovative ticketing, cutting-edge technologies, and custom, secure access control solutions. From the Olympics and Super Bowl to hundreds of professional and collegiate teams, tournaments and signature venues, the most sought-after events for the last 125 years have trusted WW & L as their valued partner. As the sports and entertainment landscape continues to evolve, WW & L is at the forefront in expanding its product offerings to create a more impactful experience: Direct Souvenir provides professional and collegiate teams, along with event promoters, the ability to deliver an important new revenue stream and unique way to maximize fan engagement. Bridging the gap between digital ticketing and printed tickets, WW & L has built a platform that encourages fans to purchase a souvenir ticket within the event buy flow. For the diehard fans who attend every Opening Day or those that can’t believe they were there for a Perfect Game, Direct Souvenir ensures they can hold onto memories forever. Through WW & L Tech, the company is able to offer a delivers a multitude of services through a single-source provider: Specialty credentialing that utilizes RFID technology to better serve high-end guests, along with increased security and access control Embedded QR codes to unlock unique digital experiences for fans and sponsors Parking solutions that streamline ingress and egress via a point-of-sale (POS) application and cloud-based, real-time reporting suite