Werkstatt Lab

WERKSTATT LAB… “WERKSTATT” is the German word for a place where construction and repairs are carried out. However this translation does not do justice to the true German meaning. “Werkstatt” is much more a place where there is workmanship and passion combined with old traditional craftsmanship and knowhow. “LAB” the English word for a workplace where research is made and new technologies are implemented and tested. These two words, “Werkstatt” and “LAB”, phrase exactly what our aim is to achieve. Werkstatt lab is an international branding agency based in New York, London, and Melbourne. We consider ourselves specialised generalists, meaning we can make anything special. Since 2019, we’ve worked with, launched and revitalised emerging and established brands across many industries, including Nike, MECCA, Abercrombie & Fitch, Hollister Co, Bared Footwear, Strellson, Windsor, and Benzim. Some clients require evolution. Others, revolution. No matter what, we keep it painless.