Wet Wednesdays

Award Winning Kids Waterproof Outerwear, Wellies & Accessories Best Children's Outdoor Clothing Range 2024 We started Wet Wednesdays to provide great yet affordable outdoor clothing that children could play and learn in no matter what the weather. We searched across the world for the best designs, materials and manufacturers. Ultimately, we chose Scandinavia to source our own designs. Scandinavians live in a much harsher climate. They believe that when you see nature as a big playground you will never run out of ideas and educational possibilities. Counting, measuring, weighing, building, making, growing, decorating, discovering, inventing; the possibilities are endless and you don’t even need to think about how to make outdoor learning fun. It just is! At Wet Wednesdays, we never challenge the elements, we simply accept and adapt to them. We are passionate about getting families outdoors and to give children a childhood full of outdoor adventures!