Where2shop

Where2Shop was established in 2011 in Melbourne by a group of friends who had become frustrated with the direction that fashion retailing has been heading. In particular, they lamented the domination of Melbourne’s commercial districts by large shopping centres, all filled by the same, mostly internationally-based chains of clothing stores. Where was the innovation? Where was the variety? Where was the quality? Well, as it turns out, those things were still there, it’s just that they were hard to find. And that’s where Where2Shop comes in. It’s all about connecting people who appreciate fashion and quality with retailers and designers who can deliver it. So if you’re looking for a particular style of clothing, W2S will provide you with a number of hand-picked stores to consider. You can read about them, see some samples of their wares and print out a map showing exactly where they are. Even better, if you become a member of W2S, you will be entitled to exclusive benefits at all of the stores listed. In addition, you can: • Access to the 'members only' sections • Discounts on all purchases from W2S retailers - both in store and online • Access to the full range of the W2S lifestyle benefits program