Whisperbeam
WhisperBeam is a company specialized in directional sound. That means we can define an area where people pass and hear a message that other people cannot hear. We have developed a very specific project for Total. Anyone planning a visit to the toilet in a highway station of Total will visit 2theLoo, a company specialized in clean and hygienic toilets. For this you need to purchase a voucher of € 0.70. The voucher can then be used afterwards in the shop for the purchase of drinks or snacks, etc. The conversion of these vouchers is still too low, while it offers a lot of potential in terms of (impulse purchases) turnover for Total. Customers are blind to visual stimuli as there is already too much communication. Solution? Reaching the customer when he receives his voucher and when he washes his hands before leaving the 2theLoo area. After all, one cannot shut oneself off from an auditory message - which is also very targeted and almost personal - being sent.
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- 1founder & managing partner whisperbeam
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