Whonware Software

whoNware designs, builds and markets software for smartphones to the auto, banking, retail and point to point sales industries. Simply "having" an APP doesn't win the race. Users un-install 86% of all APPs downloaded immediately after install when the user fails to see an ongoing value to themselves (no matter how much value the company believes the APP offers). Smartphone Apps have always been about experience first, information second (with websites it's information first). Typical app users expect a certain level of interaction and, in many cases, some level of entertainment value. Additionally, app users tend to spend significantly more time within an app vs a mobile site visit. Apps are installed on a device, creating a potential longer-term opt-in relationship channel. Design Key Points Interactive experience, unique user interface Extended time-on-site metrics/user App install = long-term relationship potential The "Realestate" that the APPs occupy on the user's phone is quickly becoming over populated. Only the highest valued APPs will survive and remain on the users phone as more APPs become available. Some of the most successful apps feature an interactive front end with drill-down access to additional information. Some of the best app experiences engage, immerse, and then push the user to a "call to action mechanism". This is the development concept built into our mobile product solutions.