Wiggle Room

Founded by creative strategists (and moms) Emma Joss and Kate Parfet, Wiggle Room is a creative marketing studio rooted in storytelling, culture, and the real, lived experience of modern parenthood. Together, we've built a vibrant network of culturally engaged parents who are redefining what family life looks like and how it's shared. That community, and our place in it, guides everything we do from big-picture strategy to the smallest details. We help lifestyle brands connect with this audience in ways that feel honest, thoughtful, and creatively rich, through brand building, content strategy, and community-driven experiences.