Wild Alchemy

Wild Alchemy gives people and companies the tools, insight, and inspiration to create something amazing. There are several philosophies that drive how and why we do what we do: I believe strong brands are much more like people than things. They live in the space between a product, logo, and experience I believe lack of alignment and arrogance kills companies and that guessing and churn are more expensive than finding out. I believe that the easiest way to make a bundle of money is to find out what people want – and then give it to them. And that happy people are more productive, innovative and effective than unhappy ones. I believe our jobs should be more fun than they are and that we can learn volumes from categories outside our own. I believe good research is more about what they meant than what they said and that insight should be prescriptive and not just descriptive. I believe a scientific method can be applied to the creative development process and it can unravel the most complex hairballs. And finally, that alchemy is real and when properly aligned, common elements can transform a company, brand, person, and/or career from lead to gold. Areas of expertise (‘Magical Sandbox’ + ways to play together): Artifacts Audience Definition Brand Strategy & Positioning Creative Research Cultural Recalibration Work Innovation Skill Development | Training Strategic Planning Muse 1:1 Coaching Open Enrollment Workshops Private Workshops Qualitative Moderation Retreat Facilitation Speaking Let’s get the conversation started: 1 206 755 6800 lynette@wildalchemy.com Find us on social media and find out more: instagram.com/lynettexanders_wildalchemy facebook.com/wildalchemy http://bit.ly/Youtube_WA