Wild Jordan

Wild Jordan is a registered trademark of The Royal Society for the Conservation of Nature. Wild Jordan’s revenue contributes to the sustainability of RSCN’s protected areas and supports the socioeconomic development of local communities. In The Nature Business Under its socioeconomic development program, RSCN dedicated itself to creating nature-based businesses that improve the livelihoods of local communities living in and around Jordan’s nature reserves by reducing their reliance on natural resources. Using a people-centered approach to protecting nature, RSCN has developed business ventures using the natural assets of protected areas to create sustainable economic and social benefits for local communities. Thriving eco-tourism and handicraft enterprises have been established, creating jobs for hundreds of people. Among these nature-inspired businesses operated by Wild Jordan are over a dozen handicraft workshops that create distinctive handmade products such as silver jewelry, olive oil soap, jams, embroidery, ceramics, herbal teas, hand-painted ostrich eggs, goat leather products and more. The products are sold at RSCN’s Nature Shops and contribute to enhancing the livelihoods of over 60 local women. Wild Jordan Adventures offers eco-tourists an awe-inspiring variety of destinations to explore and action-packed activities to enjoy. Visit one or more of Jordan’s nature reserves, the best way to discover the vastly different scenery and nature around Jordan. For adventurers, camping, safari, canyoning, hiking and cycling are some of the best ways to experience Jordan. The Wild Jordan Center and Café based in Amman’s historic Jabal Amman district offers flavorful, healthy and low-fat cuisine created from raw ingredients gathered from Jordan’s nature reserves. Its eco-friendly architecture is the perfect backdrop for panoramic views of old Amman.