Wildchild Nation

Merchandise - especially that for tours - is a big deal. that's nothing new. At Wildchild Nation, we create and distribute merch: for major label artists, TV shows, choreographers, reality stars, and hip hop dancers, but again, while it's big business, it's nothing new. But as the social internet evolves, the opportunities to maximize the earning potential of artists continue to grow. Over the past few years, we've created a software platform that enables us to be the pipeline carrying the artist's merchandise to numerous outlets both digital and physical - to borrow a term widely used: content syndication. On one end of the pipeline you have the artist's merchandise on their own website, on Facebook, on Amazon or at their tour venues or big box and specialty retailers. On the other end are our warehouses and our customer care representatives managing design, production and distribution - getting the products into the pipeline. Take an artist on our platform: we design, manufacture, and distribute their merchandise to all available channels. Then layer in relationships with the brands who endorse the artist, and add their products to the distribution pipeline through the artist's reach. Ultimately you're left with the artist in a leadership role as a lifestyle maven who has maximized their earning potential from both conventional merchandise and endorsed products, and brands who connect their marketing efforts to leverage the sales channels the artist creates.