Wildflower Insight

Wildflower Insight teaches CPG brands how to land on U.S. retail shelves and win purchase orders with confidence. Founded by Tia Ellis, Wildflower gives founders the tools, strategy, and insider knowledge that are typically only available to brokers or large companies who’ve already gone through the costly trial-and-error process. Through hands-on programs like Pitch to PO, we help founders: • Build buyer-ready decks and sell materials • Handle pushback and navigate objections • Lead buyer meetings that move retailers toward a “yes” all without paying huge retainer fees or commissions to third parties. Wildflower exists to make retail more accessible, transparent, and founder-led.