Willard Public Affairs

Willard is a specialist public affairs consultancy, providing government relations advocacy, strategic counsel, public relations, media and crisis management. Our experience will help you to develop and shape your policy and strategy to assist decision-makers, media and the community to understand and embrace the outcomes you are seeking. Willard will work with you to understand and research your issues, design solutions and refine messages so they resonate with the audience you need to influence. We develop and implement campaigns tailored to the issue and to your business. Our strategies and methods have delivered successful outcomes to our clients and the companies we have worked for over many years. Willard personnel have career experience working within federal, state and territory governments, in industry and in the media. While we have in-house specialists in health, technology, finance and media, our skills have been used to assist clients across a broad range of industry sectors including pharmaceuticals; primary industries; automotive; retail; transport; financial services and intellectual property. Regular contact with decision-makers at state and federal level maintains trusted relationships, demonstrates our long-term commitment and offers constant opportunities to convey messages. In more than two decades working in the Australian political and media environment, we know that the right preparation and strategy, implemented by trusted and credible advocates, can deliver durable, productive policy and PR outcomes. Our relationships with media and political stakeholders are deep, have been developed over many years and are based on trust and mutual respect. We represent our clients in a non-partisan way and with the diverse political leanings of the Willard personnel, we enjoy strong relationships on all sides of politics.