Wirral Sensory Services

Wirral Sensory Services (WSS) is an independent consumer research company specialising in sensory and product testing for the food, beverage, pet, toiletries and household goods industries. From comparison testing to full new product development strategies, we help brands understand exactly how their products perform with real consumers. We believe consumer feedback is fundamental to every successful brand - poor product experience can lead to lost sales and reduced loyalty. Our tailored research programmes ensure your products achieve maximum consumer satisfaction and commercial success across both human and pet sectors. Working in close partnership with each client, we deliver clear, actionable insights quickly and cost-effectively, turning data into confident business decisions. WSS has proudly supported leading brands including Aunt Bessie’s, Vimto, Dailycer Group, Georgia-Pacific EMEA and numerous pet food manufacturers, providing the insight they need to keep creating products their consumers - and their pets - love.