Withandplus

Attention in sponsorship matters. Sure, some brands fail in sponsorship due to poor strategy or misaligned properties. But most fail for a simpler reason – no one notices them. Data can unlock fandom, audience affinity, and passion points – but it’s not enough. If a brand isn’t recognised and remembered, the investment becomes wallpaper: present but invisible. In a world of constant distraction and shrinking attention, creativity isn’t nice to have – it’s the difference. Founded in January 2024, withandplus provides strategic consultation to agencies and brands to ensure every sponsorship has the best chance to be recognised and remembered by the audience they are trying to influence.