Withinlink

Withinlink is a China-based startup incubator and early stage venture fund focused on marketing technology for China’s advertising, media, and communications industries. Founded by Bessie Lee, former CEO WPP China, angel investor, and one of China’s most influential executives, Withinlink and its portfolio companies offer marketing technology and data-driven solutions to brands. Working closely with agencies and marketers, we have identified pain points and gaps in the China marketing ecosystem where, with our extensive industry experience, the expertise from our investment portfolio and access to the best minds in the industry, we believe we can put together a better proposition to help brands integrate technology effectively. A startup itself, Withinlink’s key business value is cross-collaboration with the objective of growing the investment portfolio value. We encourage strong collaboration within our portfolio companies to maximise resources and talent to deliver optimal solutions and resources for brands in China. Cross collaboration has resulted in further business opportunities and has proven to be a key strategy to support our growth. WPP