Word Joiner

Hard-working, empathic words for a better customer experience Can a copywriter make a difference to your customer’s opinion of your brand? Yes, if you choose the right writers. A copywriter should be part communicator, part empath. We’re not writing copy for you, we’re writing it for the people you want to influence. Meet the Word Joiners Auckland copywriters Jo and Murray Joiner, otherwise known as Word Joiner, help enterprises and organisations to improve their customer experience. We believe that every word you use to communicate with potential and existing customers can take you a step closer to your objectives. It’s our mission to help you choose the right words. Effective copywriting emphasises the ‘what’s in it for me’, so that your target audience is receptive to your messages. Driven by self-interest, they stay engaged and you have the opportunity to persuade, educate or instruct. Word Joiner's specialities include information architecture, web content writing, application user interface writing, brand language, advertising copywriting, communication concepts, intranet content and employee communications.