World Iconic Brands
World Iconic Brands (WIB) is a specialist franchise development company based in India. Our core expertise is in taking on the development rights for iconic global Food & Beverage and QSR brands and providing an India specific strategic plan on how to scale that brand pan India using a business format franchise model. WIB secured the master franchise rights in India for these international brands: Millie’s Cookies, Cafe Ritazza, Upper Crust, The Crepe Cafe, Tealive, Joybean and Kenny Rogers Raosters. We have a highly capable team who has demonstrated expertise in scaling international brands. WIB is backed by Franchise India Holdings Limited who have a majority interest in WIB.
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