Wurgaft

Amit wurgaft combines technology and design to create customer experiences that drive business results. A passionate design leader with 20 years of In-depth experience, leading design and user experience teams, a design thinker, educator, and solution-oriented problem solver. Excels at driving results through motivational leadership and identifying customer needs to align product offerings with business vision. Amit merges professional practice with teaching - during the last twelve years, he has been an adjunct professor at the leading design academies in Israel - Bezalel and HIT, teaching hundreds of students, design and human-computer interaction. Amit connects the parties involved in product development and customer service, through the identification and analysis of customer needs to adapt the product offering to the business vision. In addition, Amit has extensive experience in leading branding strategies and designing corporate identities. Specialties- UX strategy and vision formulation, to maximize business results in dynamic ever-changing markets and customer expectations - Mastery of Research, usability, and design disciplines and processes - Cultivating a culture of ownership, high engagement, and innovation - Design solutions for SaaS, Travel, e-commerce, mobile, internet, data & analytics, automation - B2B / B2C / B2B2C solutions - Branding, strategy, and corporate identity - Talent Recruitment / building high-performing teams - Leadership through inspiration, excellence, and a winning mindset