Wygant&co

We combine consumer insight, strategic consulting, and creative execution to drive revenue and build brands. Brand Positioning. Work with us to audit the defining characteristics of your brand, your industry, the culture, and your consumers. And find out how you can use the resulting insights to leverage your brand’s unique advantages, opportunities, and relevance to consumers. Marketing Strategy. We provide focused strategic thinking for customer acquisition campaigns, cross-sell efforts, and CRM programs based your objectives, budget, and allowable cost per customer. We also create research stimulus that facilitates testing of concept statements or fully formed campaigns. Brand Identity. Capture your brand’s distinct personality and maintain consistency through the development of corporate identity, graphic standards, and brand voice guidelines. And work with us to create company or product names that reflect the purpose, end-benefit, and spirit of your organization. Creative Development. Work with us for brand-centric, response-driven, and award-winning creative across all marketing channels, including print, collateral, direct response, digital, OOH, broadcast, web video, and social media. Account Management. We combine a view of your business with a hands-on focus on each project. And provide you with the clarity and consistency of having one point of contact for strategy documents, drive calendars, conference reports, and weekly status calls. Strategy Workshops. Even if you’re already working with an agency, we can help get the most out of every dollar you spend with them. We’ll work with you to develop your creative brief and conduct brief-writing workshops that can refine and focus the strategic thinking of your entire staff.