Xpert Beauty

Xpert Beauty is a chain of professional cosmetics concept stores in Romania, with only 3 years on the market, but already a regional player in the field. We have 13 stores in Romania, 1 in Bulgaria, and 1 online store in each country, a turnover that is increasing year to year, thanks to an amazing team of around 80 fun and energetic people. Our mission is to make beauty accessible to all of you, by offering unforgettable beauty experiences through exclusive, professional, and high-end products from more than 60 international brands. Among these brands, we can mention Moroccanoil, Joico, Wella Professional, Maria Nila, Sexy Hair, L’Oreal Professionnel, Kerastase, Tigi, Kryolan, Ardell, Academie, Babor, Guinot, Mary Cohr, CND, Gelish, OPI, Gehwol, Wet Brush, Parlux. Exclusively in our portfolio, customers can find Maria Nila, a vegan haircare brand, animal-friendly, climate-friendly, and color-protecting haircare produced in Sweden. For more inspiring info about your everyday beauty ritual, we invite you on our blog: or you can shop your favorite brands here: