Xplanck

Xplanck is a Mobile Advertising start-up We help businesses reach out to specific hyperlocal audiences through ads on Mobile. We identify right prospects in the proximity of a particular business & provide a self-serve Mobile App to run hyperlocal campaigns across platforms – mobile, search & social. Our vision is to enable SMBs leverage mobile technology and big data analytics to connect with customers We have developed proprietary reverse geo-coding algorithms to create audience profiles based on the location footprints of an individual. Currently we have access to 900+ million impressions on a daily basis. Getting good traction from both small & large companies in the online and offline spaces. Type of engagements include - Driving footfalls for a mid-scale hospital from nearby areas, creating awareness for an online aggregator in high profile areas in a city, driving app downloads in a specific locality, driving store footfalls for a luxury footwear brand, driving coupon redemptions through partnership with a loyalty player