Xtal Advisory

As a trusted advisor to boards, c-suite executives, founders and leaders in government, Xtal Advisory contributes to its clients’ growth by applying first principles reasoning and unravelling complexity to engage audiences and markets, bringing our clients’ ideas, products and services to the world. Launching in mid-2014 as Emma Needham Corporate Affairs, the company rebranded to Xtal Advisory in 2018. Through a unique combination of political, corporate, and technical knowledge and experience, XTAL specialises in: strategic communications and stakeholder engagement; market entry and expansion; public policy development; and risk, issues and crisis management. Having worked at the highest levels of government, in world-leading laboratories and research teams, and as an executive in a FTSE 100, our experience spans the private, public and not-for-profit sectors, including financial services, technology, clean energy, nanoscience, manufacturing, mining, infrastructure, professional services, health, justice and transport. As an integrated member of your team through retained, ongoing relationships or as specialists-for-hire for specific projects, Xtal Advisory contributes to the growth, development and evolution of a range of organisations from startups and privately-owned businesses to large, listed companies and governments, creating value for clients, community, employees and shareholders.