Xterra

XTERRA is a global outdoor lifestyle brand rooted in the simple choice to step outside and engage with the natural world. Inspired by nature and guided by care for the places we move through, the XTERRA Community is made up of people who seek discovery, connection, and personal growth through time spent outdoors. Not defined by geography, background, or borders, XTERRA brings together a diverse range of voices united by a shared respect for wild places and a responsibility to protect them. What began on the shoreline of Maui with the birth of cross triathlon has grown into a worldwide off road movement, grounded in real terrain and shaped by the communities that host it. Thirty years on, XTERRA exists wherever people choose the outdoors as their playground, shaped by a global community connected through place, experience, and a lifelong relationship with nature.