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As Australia’s first voice agency we set out, quite simply, to bring humanity back to brand writing. We encouraged conversations over commands. Brave personality rather than bland imitation. Language you’d overhear on the bus, not the boardroom. Big banks, telco, airlines - soon we had some of Australia’s biggest brands sounding more like people. But the rules are changing. Today it's not enough to be friendly. That bandwagon's full. So we're finding new ways to help you stand out. By creating voices that work in a new world of social technology. That build real connections and relationships. That tell authentic, engaging stories – in good news and bad.