Yaarii Tea

For of years, tea has been regarded as the key to good health, happiness and wisdom, however as the want and demand for the rejuvenating drink has grown, so has mass production, leading to a subpar, poor-quality commodity sold to large multinationals at auction. In the 1980s the leading caffeinated drink was tea, with multinational brands dominating the market with blended black tea in tea bags. Then in 1982, under the leadership of Deng Xiaoping, China experienced a jump in economic growth, spurring a rebirth of the tea industry, and with it the introduction of new cups arriving to the West. New tea varieties reaching western palettes came in a variety of colors, shapes, and grades, with people reaching for green teas first, followed by white, oolong and Pu-erh teas. The market then boomed with the want for more diverse teas, and new generations opting for wider choices. Although this paved the way for fascinating, exotic, and high value-added niche markets, these products did not come with adequate information about the grading or quality of the teas or its source for the consumers. As a result, it was difficult for the consumers to find out more about the product they are consuming, and more importantly to differentiate and determine the quality of the teas. This brought about the real need to differentiate tea widely sold and identify those high quality premium teas which has come to be known as Specialty teas. It was very clear there is a huge information gap that needed to be filled by the tea industry as a whole and by early several organizations popped up with a hope to fill that gap providing more targeted training and knowledge. Harvested and processed with extra care and integrity, Yaarii teas are inherently sustainably ethically sourced. Yaarii are authentically made top quality tea whilst respecting the origins of ancestral, communities and techniques involved with the ancient art of tea making.