Yaya

YAYA is a lifestyle brand. We create comfortable and feminine collections, which are easy to style and to love seasons long. We’re known for our designs in soft fabrics and tone down colors. It all results in items with surprising charm. Add a tough touch to the softness and you’ve got the full YAYA package. You can discover our collections worldwide at over 2700 selling points. To fully experience the look and feel of our brand, you are more than welcome to visit our concept stores in the Netherlands, Belgium, Germany, France, Poland, and Ireland.Our collections are sold worldwide at over 2500 selling points. Our headquarter is based in a tiny village near Amsterdam, where we do what we love and love what we do.