Ycode

Award-Winning Skincare, Formulated for Men. Sharper eyes. Stronger face. It’s that simple. Esquire Grooming Awards Winner 2025. The Y Code was created by founder Freddie Sheridan, after he noticed that most ‘men’s’ products were simply women’s formulas in different packaging. Male skin is on average 20–25% thicker, produces twice as much sebum (oil), has a higher pH and contains a denser collagen network. Men’s collagen loss follows a different timetable, starting earlier in life but progressing at a steady rate. These differences are especially apparent on the face and around the eyes, where thinner skin and greater vascular exposure lead to puffiness and dark circles. The Y Code formulates performance-driven products using micro-algae derived bioactives and other targeted ingredients to address the specific needs men have. We launched with our hero product: Well Kept // Advanced Eye Serum, built around the number one skincare concern for men globally: the eye area. This multi-award-winning treatment is the first to combine marine biotechnology, melanin-adaptive minerals, and wild botanicals in a high-performance format engineered for men. It delivers fast, visible results: smoothing fine lines, reducing puffiness, increasing hydration, and improving tone and texture in less than 60 seconds. Each of its three adaptive shades (M+, M, M–) blends seamlessly across a range of skin tones, instantly correcting dark circles and evening out the under-eye area. Since launch, the product has been awarded Best Men’s Eye Product 2025 by Esquire North America, selected from more than 700 entries. It continues to be used daily by men across the world who want a clearer, stronger, more confident face.