Yd, Inc

Celebrity Hair Stylist Yves Durif’s eponymous collection of Essential Hair Care Tools have regularly been lauded by the press and customers alike since the launch of his first product, the Yves Durif Comb in 2012. Forbes’ answered the question “Why Yves Durif Is The Best Brush You Can Buy” in October 2021, in which they proclaimed, “While some hairbrushes are merely a display piece for a vanity, Yves Durif hair tools actually work. And they work exceptionally well." InStyle.com appointed the Yves Durif Vented Brush as a 2022 Best Beauty Buy. The photogenic and functional ivory-hued pieces of the Yves Durif collection have become genuine media darlings. While customer accolades include “best hair brush I’ve ever used” to “I adore this brush…the Vented Brush makes blow drying, quick!" It’s easy to see that the Yves Durif brand is a true favorite of those in the know.