Yellow Iris

Yellow Iris pioneers market entry and brand expansion in the ever-evolving consumer packaged goods (CPG) landscape, specializing in the US market. Our dynamic consultancy thrives on launching, scaling, and navigating brands through the intricate corridors of US retail, embodying a collaborative ethos and strategic acumen. With three key divisions—USA, International, and General Services—Yellow Iris tailors solutions to brand needs across geographies and industries. The USA division, our cornerstone, covers Retail, Foodservice, Online, and Services sectors. Our Retail segment manages alliances with retail giants like Target, Kroger, Costco, Walmart, Whole Foods and others through specialized teams that have successfully brought brands to shelves at these places for decades. Our other specialized teams focus on regions such as NYC, Chicago, and North California, along with national chains like 7-Eleven and many other C-Stores. In Foodservice, we optimize brand visibility, and our Online division strategizes e-commerce collaborations with platforms like RangeMe, Mable and Faire. Our Services arm offers comprehensive support in logistics, warehousing, back-office operations, social media, and packaging design, empowering brands to achieve market success. The International division extends our expertise globally, aiding brands to establish a presence in international markets. Our unique strength lies in collaboration—our collective network of experts shares successes and resources, benefiting brands associated with Yellow Iris. This collaborative ecosystem fosters brand growth, nurtures strategies, and ensures success—an outcome we strive to achieve for our clients