Yincity Gold

Yincity gold was created to give discerning americans the opportunity to take advantage of the enormous price difference of gold in the u.s. compared to asia when sold in the form of gold jewelry. we are not a jeweler. we are the alternative to the u.s. retail and luxury brand jeweler selling heavily diluted alloyed gold jewelry at markups 200%-300% or higher than the jewelry’s gold value to maximize profit at the expense of the customer. we aim to create awareness of the unjustifiable premiums attached to gold jewelry and help shift the paradigm by which gold jewelry is understood, priced, and purchased by the american consumer by: being a truthful, transparent source for the consumer to educate themselves about gold, the gold jewelry industry in the west, and the false myths promoted by the industry for profit at the expense of the consumer. providing an alternative to alloyed gold jewelry through 24 karat investment grade “wearable gold”. a product that is vastly superior to alloyed gold in beauty, physical characteristics, gold purity, and investment value.