Ylab Brand Consultancy

Ylab is a new-generation brand strategy consulting company with a broad international perspective, a solid brand strategy system, in-depth local insights, and implementation capabilities. We are committed to working with like-minded clients to create brands that shape the world for international and Chinese domestic enterprises. In 2022, Ylab was selected by Campaign Asia, a globally recognized media organization, as the 2022 Campaign Greater China Consultancy of the Year and nominated for Greater China Boutique Agency of the Year and Greater China Specialist Agency of the Year. Ylab is one of the rare independent consulting firms that provides global and local brand strategy and growth consulting services to Fortune 500 companies. Our clients include top brands such as Bayer China, Unilever (Skincare and Wellness Brands), the a2® Milk Company, Beijing Universal Resort, Colgate Group’s Skin Health Group, Budweiser, Nestlé, Philips, GSK, The North Face®, Organon & Co, Shui On Land Limited, Enova, Enhance Biomedical, and more. We offer one-stop innovative solutions that range from business model design to top-level brand strategy, integrated marketing communications, and product innovation. We have deep insights into consumer groups. With 10 years of intergenerational research focusing on generations born in the 1980s, 1990s, 1995s, and we conduct a series of qualitative and quantitative basic research and combine them with applied research in the fields of wellness, pets, mother and baby, skincare, and F&B. Ylab adheres to the belief of "Long-Termism." We only serve as long-term mentors and provide services to visionary entrepreneurs and brands with social value. Meanwhile, we promise to collaborate with our clients to build "world-shaping brands" that can last for centuries, with the highest professional standards and innovative spirit.