Yor

YOR stands for Youth on Runway which is a subtle mental illustration of the drivers of growth of India. The vision of our brand is to enable and empower young India to carry our country towards potential economic advancement based on an ecosystem that harvests technology as one of its serious means. The demand for mobile phones has increased exponentially in the last decade. According to Cisco’s annual report, there will be more people with a phone than houses with electricity by '22. Mobile traffic will grow to an extent where there will be 5.4 billion people using a phone but only 3.5 billion people having running water in their houses. This means that in five years, mobile phones will become as important as salt; more important than electricity. Thus, as a result, the market for smartphones is giving rise to a complementary market for goods like earphones, speakers, power banks and chargers. Intensive research on the market for gadgets and prior knowledge of a small group of people led to the creation of YOR, a mobile accessories brand in India. YOR is a brand owned by Optix Solutions Pvt. Ltd. YOR aims to not only sell but also produce all kinds of smart accessories ranging from earphones to ear pods, chargers to power banks and Bluetooth speakers to Wi-Fi chargers, in India. YOR stands for the youth and their needs at the present moment and being technologically able is the most important thing for the citizens of our country today. Being motivated, styled and still charged up are the characteristics of our youth and thus, we also want to cater to the same energy through our products by making quality and efficient accessories to support smartphones. We aim to assemble all kinds of mobile accessories under one reliable label backed by warranty and guarantee. The youth of India is diverse and competitive and in the middle of such global competition, we want to grow as a brand which is trying to break the pattern and change the world, just like the youth.