Yossarian

We don’t want you to know what everyone else knows. We want you to generate new knowledge. Yossarian is a metaphorical search engine. Our search algorithms help people generate ideas by returning disparate, but conceptually related information. These are the types of lateral insights that are valuable for people working at the edges of their knowledge field. This is an immensely powerful creative tool for use by anyone who is looking to generate new ideas or see their problem or topic in a whole new light. Yossarian is the main character of Joseph Heller’s novel “Catch-22.” Our work is highlighting the Catch-22 of current search algorithms, in that their use both simultaneously helps us through access to existing knowledge, and hurts us through the reinforcement of that same knowledge. In finding new and innovative search solutions to this problem, we declare that Yossarian Lives!