Young China Group
Young China Group is a think tank and advisory designed to create understanding about Eastern and Western millennials for individuals, companies, and governments. We specialize in the conceptualization, design, execution, and promotion of landmark studies exploring key trends and implications of China's emerging identity, as a cultural force, consumers, market players, and political actors. YCG advances our work through independent research, partnered research, strategic consulting, and the development of educational and market training programs.
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