Young, Wild & Friedman

At YWF, we design handmade sensory kits for kids that spark imagination, support early development, and offer screen-free fun for families, teachers, and therapists alike. What started with one mixer in Julie Friedman’s kitchen has grown into a nationally loved brand helping kids across the U.S. through creative, all-natural play. Our products are handmade fresh each day at our FacDoughry in Houston, with care, creativity, and attention to every detail. Our mission is simple: kids first. We believe sensory play should be meaningful, accessible, and joyful- Supporting fine motor skills, language development, emotional regulation, and more.