Youshore

YouShore is a brand new technology that changes the way companies look at Social Network Profiling. With Big Data being the new centre of attention, marketers have been focusing on breaking down information into quantifiable and behavioural metrics such as age, gender, location, purchases and habits. But what do customers really think? YouShore’s technology focuses on Social Sentiments, measuring abstract or subjective perceptions from consumers’ online activity. By combining advanced semantic analysis, statistical modeling and artificial intelligence, YouShore can extract opinions from any text stream (social media, news, blogs, forum discussions, user reviews, etc.). Marketers can now get a clear picture of the perception of a brand, product, ad campaign or even a public figure in real time. From consumer analysis, ad campaign optimisation, competitive benchmarking to general public opinion, YouShore can extract any subjective metric from any industry.