Youth Army

Our aim is to help brands become more profitable by doing more for their customers and the world they inhabit. Brands are built on and driven by human emotions, these irrational bonds are the lifeblood of all businesses and for as long as there have been brands, there have been advocates - Someone who believes in what a brand does, not what it says and wants to share those beliefs with the people they care about. The speed of communication offered by the Internet, and the prominence of social networks has amplified word-of- mouth and the scale on which personal opinions can be accessed. We use this new era of increased connectivity to our clients’ advantage, engaging advocates in meaningful dialogue, understanding their emotions and fears. Advocacy marketing shapes trends, provokes conversation and generates social currency. We know how to locate and activate the most influential members of a brand’s consumer-base, turning them into advocates, deepening their relationships with their friends and their affinity with our brands.