Yysports

YYsports is the leading retailer and distributor of sportswear in China. The company was listed on the Hong Kong Stock Exchange in 2008 (stock code: 3813.HK). One of our most notable achievements in 2021 was the expansion of cooperation with our brand partners. We further expanded and reinforced our product sharing mechanism by launching a pilot Omni-Hub programme with them to efficiently share products across different online platforms, optimise our inventory mix and sales. This project, together with other inventory integration initiatives, helped ease the pressure of inventory amid volatile market conditions throughout 2021. Our omni-channels, including sales transacted through our private and public traffic domains, as well as online B2B, made up 21% of total sales in 2021, a steady expansion of revenue share helped by resilient growth. This continued growth from private traffic domains (the “Pan-Wechat Ecosphere”) is essential for improving the quality of our sales and shortening the sales cycle, with more full-price in-season sales being made at an earlier time. This will sustain our long-term profitability and growth. Our brick and mortar (“B&M”) stores remain essential for customers to discover new products and experiences with more engagement. Throughout 2021, we continue to drive operational efficiency and optimise store formats, in which we are prioritising larger-format stores where customers can enjoy an unique, personalised and seamless shopping experience that is digitally integrated with our online channels, membership programmes and sports services.