Zaina By Ctok

Zaina by CtoK is a social enterprise that aims to provide sustainable livelihoods, pride and an identity to our artisans from Kashmir by bringing their creations to a platform accessible by all. We believe that our communities of artisans, men and women, deserve economic opportunities, and we aim to keep alive the rich tradition of their craftsmanship in a rapidly changing urban market. At Commitment to Kashmir (CtoK), the parent not for profit organisation, we have worked in the Valley since 2011. Our consistent efforts have resulted in a series of designs interventions re-interpreting the 600 year old crafts to give them a touch of the contemporary. The artisans we work with are skilled in a variety of crafts - papier mache, namda, carpet weaving, pashmina & kaani weaving, walnut wood, wicker, crewel & chain stitch, ari, sozni and tilla embroideries. We believe that good design is at the core of making our crafts and the livelihoods of the artisans sustainable. Our endeavor is to bring unique and high-quality craftsmanship from Kashmir directly to you.Each product or artefact is painstakingly handcrafted using age old techniques and traditions that come straight from the Kashmiri artisans’ heart. The result is a series of products in the home and lifestyle space that has a wide appeal among contemporary customers. Our collections include home décor, games, lighting, dining accessories, bags, home furnishings, garments, and jewelry. Our values – Our commitment to Fair Trade We commit to bridging the gap between the Kashmiri artisans and the rest of the world. We work with all Kashmiri artisans and strongly believe in gender inclusion. We bring a passion for design to traditional crafts. We respect the skill and talent that our artisans bring to their craft. We give equal importance to our artisans as well as our buyers.