Zarzia Consulting

i) Strategic Consulting: business development plans & strategy development for organic growth or M&A. Strategic risk analyses, finantial scenarios (EVA & SVA), real options for optimal decisioneering. Commercial & industrial audits. Tangible & intangible valorization methods New product launch and company readiness, including concept, price senstitivy, forecasting, VI, VVI, supply chain analyses; new business models (ii) Tactical consulting-Commercial effectiveness: Operational improvements - customers & trade profiling, segmentation and targeting, dimmensionalization of sales force, commercial structures, territorial deployment Marketing mix optimization - ATL investments, white areas analyses, mind-map techniques, CI- Product lifecycle management: forecastings, market prognosis, co-marketing & copromotion strategies, VI & VVI, commoditization defense implementation tactics Coaching & Training: strategic & tactical marketing for restricted & unrestricted sectors, operations control, business development analyses techniques, ad-hoc executive sessions