Zebedee Research & Brand Development

Zebedee is a Research & Brand Development company based in Lyon, France. Our passion is developing International brands in France and French-speaking territories. Although only formally launched as ZeBeDee in 2013, our roots stretch way back to 1995 when our current MD, Sophia Beckerman, established the first truly bi-lingual, bi-cultural qualitative research agency, SB Focus, in Paris. Zebedee has a far wider remit than those early days and is now made up of two senior partners and a wide network of associates. Our expertise produces outstanding results in each of the following:* Qualitative consumer research * Qualitative healthcare research * On-line qualitative research * Brand audits * Brand positioning * Brand strategy development * Brand architecture * Brand revitalisation * Portfolio management * Communications strategy