Zebra Research & Consultancy

Zebra Research & Consultancy is a market research boutique, specializing in qualitative studies, both offline and online, nevertheless conducting, in a cooperation with our partners, various quantitative projects. The selection of methodology is dictated by an individual need of a project – might be a simple adjustment to the Client’s directives, yet advised and consulted or a CUSTOM-MADE methodology – based on a mix of different research methods (e.g. An online forum with a set of individual interviews) or an especially adapted methodology (e.g. ‘The spy’ – an observation conducted by a consumer of his/her friends followed up by a creative workshop). Most commonly implemented methods are: Qualitative research: · Focus group interviews (FGI) · Individual in-depth interviews (IDI) · In Home Visits · Ethnographic observations · Affinity groups · Creative workshops · Expert interviews · Clash groups · Assisted Shopping/ In store Visits · Desk research Online studies: · Forums / Bulletin board · Online groups and IDIs in real time · Online diary At Zebra Research & Consultancy we specialize in the qualitative approach both offline and online, yet with the cooperation of our partners we are also able to conduct various quantitative projects. Quantitative research: · CAPI – computer assisted personal interviews · CATI – computer assisted telephone interviews · Pen and Pencil questionnaires · Central Location Tests