Zenudo Partners

We are a team of investors, operators, and entrepreneurs with extensive experience in retail, ecommerce, marketing and turnarounds. We specialise in turning around consumer and retail companies, enabling them to survive and flourish. We look for companies that have strong brands, an established customer base and clear market positioning; but, due to pursuing a “growth at any cost” strategy, also have unhealthy unit economics, too many SKUs, bloated headcounts and high cash burn. We target consumer and retail companies that are Mature, but underperforming Stressed / Distressed Divestments / carve-outs from larger companies We consider multi-brand retailers, DTC brands, and brands with offline stores and wholesale distribution. Due to the nature of turnarounds, we either align with controlling shareholder or take majority control positions in our portfolio companies.