Zerella Fresh

Perseverance and scale have helped Mark Pye become the number one potato, carrot, and onion specialist succeed. Growing and handling more than tonnes of potatoes, tonnes of onions, and tonnes of carrots annually. With over hectares of cropping land, his two companies, Zerella Fresh and Parilla Premium Potatoes, has helped transform the group from primary production into a vertically integrated paddock-to-plate food operation.