Zeroo

Zeroo - Smart Packaging Solutions it is a company specialized in the development of intelligent and sustainable packaging mainly for the food and beverages market. It was launched as a partnership between the startup The Loop Co. and the Loja Do Zero (Zero Store). The joint venture between the two companies has already given rise to the Zero Cups project, a concept of intelligent and circular packaging that aims to revolutionize bulk shopping. These continuously circulating packages maintain a history of information, traceability, and measure the environmental impact throughout their lifecycle. The Zero Cups project is a promising concept. By creating intelligent and circular packaging, the company seeks to revolutionize the way people shop for bulk products. These packages have the ability to maintain a history of information, enabling product traceability and measuring their environmental impact throughout their lifecycle. The idea behind intelligent and circular packaging is to create a more sustainable system by reducing the amount of waste generated from product consumption. Instead of discarding the packaging after use, it is returned to the system, undergoes proper cleaning, and is ready to be used again. In this way, the company aims to promote a circular economy and reduce waste. This approach also allows consumers to access relevant information about the products they are purchasing, such as origin, ingredients, production date, and other important data for making conscious decisions. Additionally, tracking the environmental impact throughout the product's lifecycle can help consumers make more sustainable choices.