Zhiketong 直客通

Founded in 2014, Zhiketong aims to enable four and five-star hotels as well as famous scenic areas to acquire customers and improve retention and expansion. Utilizing “SaaS Transaction System + Service” model, Zhiketong assists partners to build direct-sale store on WeChat. Besides, Zhiketong provides partners with comprehensive service, including digital marketing solutions, consulting and operating service, marketing channels, advertising, comprehensive data analysis and so forth to assist partners optimizing management efficiency, improving quality and efficiency of services and gaining brand awareness. Zhiketong’s headquarter locates in Beijing and has more than 40 offices nationwide. Zhiketong has hundreds of technical and marketing service employees and over 80% five-star hotels has chosen Zhiketong as digital marketing solution partner. Zhiketong cooperative hotels’ WeChat store GMV achieved 400 million of RMB per month, and several millions of RMB per promotion. The WeChat Fan growth reached hundred million per year and customer repurchase rate is around 40%. Zhiketong’s cooperative partners includes IHG, Ritz Carlton, St Regis, Waldorf Astoria, Park Hyatt, The Luxury Collection, Westin, Rosewood, Marriott, Hilton, Grand Hyatt, Wyndham, Sheraton, Hyatt, Crown Plaza, Indigo, Wanda Hotels and Resorts and so forth. With powerful and efficient customer acquisition digital marketing ability and result, Zhiketong obtained financing by Sequoia Capital China Fund, IDG Capital, Vision+ Capital, Shunewei, CYTSHQ (HengQin) Fund, Lightspeed China Partners, Gob Partners Capital.