Zhilyova

ZHILYOVA is the most-known Ukrainian lingerie brand. It was founded by Valeria Zhilyova in 2014 during the economic crisis in Ukraine, and today the brand is experiencing a new heyday during the war. From the very beginning, ZHILYOVA is not only about sexy underwear – the brand actively develops the topic of Women’s Empowerment. The brand is fascinated by the beauty of the body and its main mission is to promote diversity by helping people love and accept themselves. ZHILYOVA always pays huge attention to its fashion campaigns which always includes the strong idea, a sci-fi touch and the latest AR innovations. ZHILYOVA collections are distinguished by a wide selection: from comfortable and sexy bases to slip dresses and accessories. ZHILYOVA is worn by Tina Kunakey, ROSALIA, Kourtney Kardashian, Grimes, and many other celebrities, influencers and editors of top-media. The brand's underwear undergoes dozens of crash tests and adjustments to make it as comfortable as possible.