Zimpli Kids

Check out our NEW 2025 Interactive Brochure - Zimpli Kids are the innovative creators behind some of the most unique children’s toy products on the market! We strive to create fun ‘Just Add Water’ products to enhance both children’s and parent’s experiences of bath and play time. The amazing textures, colours, sounds and scents of our products make them perfect for multi-sensory play, at home or in educational settings. You may know us best for our ever so famous Gelli Baff and Slime Baff; two certified biodegradable powders that transform water into goo or slime and back again! These magic powders are also viral sensations with over 9 BILLION views on YouTube from independent reviewers worldwide. This social media success helped us to secure distribution worldwide and we now deliver bath time fun to over 50 countries! In 2017, Europe’s largest toy distributor, Simba Toys, became a major shareholder of Zimpli Kids. Our Gelli and Slime products are the first toys to be accredited as skin safe, by the British Skin Foundation (BSF), who are the UK’s leading skin disease research charity. This recognition will help give parents that extra peace of mind that our products are 100% safe for their child's sensitive skin! Our aim is not only to make unique toys, but to develop products that are kind to the planet. We are so proud to offer a fully eco-friendly range that uses certified biodegradable powders and 100% recyclable packaging. We proudly manufacture 95%+ of products in our company owned, ISO 9001, ISO 14001 and SMETA accredited UK factory. Our Gelli and Slime powders are certified biodegradable and have both passed the bio-degradation Test OECD 301B, tested by Intertek. We also manufacture a wide range of bath bombs and other amazing, ‘Just Add Water’ products! Wherever you are, whether it’s bath time or playtime; ‘just add water’ for hours of Zimpli Kids fun! For more info – see