Zinc Protocol

Zinc is a user-centric, blockchain based advertising protocol that empowers users to choose which data they share with advertisers and rewards them for viewing ads. Zinc protocol increases the efficiency of ads presented to users, reduces ineffective spend for advertisers, increases monetization on app developers’ real estate and mitigate fraud conducted by bad actors in the ecosystem. By working with IronSource, one of the leading advertising technology companies in the world, with a global reach of more than 1 billion users a month, as a design partner, Zinc will have the potential to exponentially scale to become the next advertising protocol standard.