Zing Republic

It's first about the right mix of elements and the people bringing them together. The Zing! approach covers all the necessary elements for businesses to better articulate their use of merchandise as a communications carrier. Our experience covers the right range of discipllines and mix of expertise for the corporate marketer: marketing, communications, design, merchandising and strategic brand development. We work with clients throughout the communications development cycle: Vision. We work with marketing, branding and communications executives to help crystallize their brand vision in merchandise. We then engineer dynamic, strategy-setting ideas, drawing on our visualization of objectives that result in a powerful articulation of this vision through merchandise. Communications. We then bring the vision to life by creating compelling communications for the appropriate internal or external audience in print and interactive environments. We offer expertise in all phases: marketing, positioning and communication stratgey, message architecture, brand system integration and on to the selling environments. Branded Experience: We create tactile customer experiences that embody the brand vision at the merchandise touchpoint. We design and develop everything from the strategy to the product to the packaging creating a compelling branded experience through merchandising.